Enterprise 2.0: Harnessing the Complexity of Technology, Culture, and Change
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Enterprise 2.0 is a meme gaining widespread popularity. It has brought forth a multitude of business value prognostications from industry and academic experts. For some, Enterprise 2.0 is a catalyst for organizational transformation by shifting power from hierarchies to individuals and networks, or from the center to the edge. For others, Enterprise 2.0 simply represents behind-the-firewall adoption of Web 2.0 social software. In this Burton Group telebriefing, Principal Analyst Mike Gotta offers a pragmatic Enterprise 2.0 assessment, along with guidance on how organizations can leverage its potential.
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