Content Analytics: Assessing the Value of Corporate Content
Download the report in PDF format
Compared to its paper-based counterpart, digital content can be monitored: What users do with e-mails, searches, and websites can be tracked and analyzed. The resulting metrics enable enterprises to calculate content creation costs, map them to what users find relevant, and thereby create a feedback loop for optimizing content development resources. Although content analytics has initially focused on customer-facing website content, it will increasingly apply to large intranets. Companies are squandering their resources if they do not leverage this built-in monitoring capability of digital content.
Back to Free Research